Francis CHOI Chee-ming, GBS, JP, is the founder Chairman of Early Light International (Holdings) Ltd., the largest manufacturer of toys in the world. He is known as "玩具大王", the King of Toys. Choi is self-made, having started his professional life as a toy salesman, and is on the Forbes list of Hong Kong's 40 richest people, and No.564 in the world in 2011.