Joy Alukkas is an Indian entrepreneur from Thrissur City in Kerala state of India. He is the Managing Director of Joyalukkas India Limited and chairman of Joyalukkas Jewellery LLC, Dubai, a gold and diamond retail jewellery chain. He set up his first shop in Abu Dhabi followed by Dubai, Sharjah, Al Ain and Ras al-Khaimah. He is also a Director in Jolly Silks, a reputed Silk firm under Joy Alukkas Group of companies and also Director for Joyalukkas Money Exchange and Joy Jets India Private Limited. JoyJets has a fleet of two aircrafts of Embraer Phenom 100 and Embraer Phenom 300. In March 2013, Forbes Magazine's latest annual tally of billionaires listed Joy Alukkas in 1342th position with a net worth of $1 billion (Rs 66 billion).