Eka Tjipta Widjaja (Malay pronunciation: [?eka ?t?ipta wi?d?aja]; traditional Chinese: ???; simplified Chinese: ???; pinyin: Huáng Yìc?ng; Pe?h-?e-j?: N?g ?k-chong; born in Quanzhou, Fujian, China) is the founder of the Sinar Mas Group, which was one of the largest conglomerates during the Indonesian New Order period. His flagship bank, BII or Bank International Indonesia, bankrolled many of his other ventures that made him at one time the king of copra. The Sinar Mas Group also owns the Singaporean-listed Asian Pulp and Paper, a company that has been convicted of being involved in illegal logging in Cambodia, Yunnan Province, China, and the illegal felling of over 50 thousand acres (200 km²) of forest in Bukit Tigapuluh national park. In June 2012, APP published its sustainability roadmap representing its zero deforestation commitments.